Introducing a beloved author to TikTok and making his book a New York Times Bestseller
INDUSTRY: media
ROLE: copywriter, senior marketing manager
TEAM: Kassandra Engel, publicist; Justin Cook, associate director-video
Social and Video
Colm Tóibín has written 11 novels, been a Booker finalist three times, and had his bestselling novel Brooklyn adapted into an Academy-Award nominated film for Best Picture.
But, he doesn’t have a social media presence, and I wanted to introduce this charming author to a younger audience for his newest novel: Long Island, a follow-up to Brooklyn.
I scripted a series of videos to share across TikTok and Instagram Reels.
Results as of 6/4/2024:
Views: 470,000 | Likes: 42,000
Comments: 450 | Shares: 5,175
