As the need for fertility and family-forming care has grown, employee expectations around workplace support have evolved, too. Carrot Fertility provides fertility care for all, regardless of age, race, income, sex, sexual orientation, gender identity, marital status, or geographic location. To increase their brand awareness, boost their SEO ranking, and build trust in their clinical expertise, I collaborated with the creative team to:

• Interview leadership and write and edit op-eds to elevate Carrot’s voice in the marketplace for media and marketing (results include 7.5m UVM on MSNBC | 16.7M UVM on Fortune | 5k impressions on LinkedIn | 16.75% average open rate for emails)

• Build out identity, goals, and processes for the launch of editorial content platform (available upon request)

• Create inaugural editorial video concepts to highlight Carrot’s network of medical experts