Travel guides to boost tourism as Minnesota recovered from the pandemic

INDUSTRY: tourism

ROLE: writer

Explore Minnesota is the tourism arm of my home state, and their lead editor wanted a series of relevant family-focused travel articles as Minnesotans started to venture out after the most severe parts of the COVID-19 pandemic in 2021. 

I conducted the research for these travel guides and wrote them to the target audience of families visiting Minnesota for the first time, or native Minnesotans who wanted to try an affordable local vacation.